

Covergirl and Olay have launched a new foundation-moisturizer hybrid, and more revolutionary than the cream-to-liquid, super innovative mix (it’s supposed to “float over lines,” filling them in and smoothing skin’s surface) is its endorser: Ellen DeGeneres was personally handpicked as their celeb spokesperson due to her smart, confident and down-to-earth appeal, which mimics the brands’ philosophies.
It’s Ellen’s first beauty endorsement ever, and some might think it’s a bit of an awkward pairing–beauty is a serious business, and Ellen’s certainly a non-traditional choice for a makeup image model, making it a bit of a gamble. Not because of her age or sexuality, but mainly because, well, she’s barely seen in makeup at all; even on her daytime talk show the face is always, always nude, almost buff. But then maybe that’s the point: Covergirl & Olay Simply Ageless Foundation does claim to smooth the years off your face for a relaxed, natural look–something that the 51-year-old comedienne does have down pat.
Laughter may cause wrinkles, but if it makes me look as fresh-faced as Ellen in my fifties, then maybe there is something to it being the best medicine, after all.
-Eunice
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