As we mentioned a few months ago here, cosmetic brand La Mer has teamed up with ocean conservation organization, Oceana to bring awareness to helping preserve the beauty of underwater life. In celebration of World Oceans Day last June 8th, a team which included Mad Men star, January Jones went for a dive in Belize to check out the underwater life conditions over there.

Photographed by Tim Calver
Here’s a snippet from an interview with January about the dive:
How did you get involved with Oceana?
I had been wanting to start a charity involving sharks for ages but didn’t have the contacts or the know-how. When I heard about Oceana and the work they do I thought it was a perfect match for me. It’s an amazing organization with amazing contacts, scientists and supporters – a truly inspired and motivated group of people. I was so ecstatic to be a face for Oceana’s shark campaign and try to really make a difference for them.
What is the most important message about protecting our oceans you want to get across to our supporters?
The tagline of my campaign with Oceana says it all: we should be scared for sharks. The fishing industry kills tens of millions of sharks annually for their fins. Major declines in shark populations have occurred in recent years, with some populations now depleted by over 90 percent in just the past few decades.
I also want to show the world that these creatures aren’t the “man eaters” they are sometimes made out to be. Like any other wild animal, we should respect them and their environment. But sharks have evolved for 400 million years and have two more senses than we have, so they make very few mistakes and the statistics have shown that even when we are in their environment shark bites are extremely rare.
As you know ocean underwater habitat is not as visible as say, the rainforest. In your opinion how can we get the message across to bring critical awareness to underwater habitats?
I think raising awareness about underwater habitats starts with the creatures. As people realize we have to do more to protect animals like sharks and sea turtles, it’s only natural to protect the places where they breed, feed and live.
Other than your role with Oceana, what are some of the things that you do to help safeguard the oceans? Can you recommend some easy things that we can all do to help the health of the oceans?
I recycle and try to use less energy. I use a reusable bag when I shop because plastic bags often end up in oceans. I try and keep a sustainable seafood card handy like the one that Monterey Bay aquarium puts out every year. But, the biggest thing people can do beyond these helpful tips is supporting groups like Oceana, who are making broader reaching impacts for the oceans on a policy level. People can sign up to be a Wavemaker at www.oceana.org and make a big difference.

Photographed by Tim Calver
Belated happy World Oceans Day everyone!
Reggie
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