The Heathers!

September 4th, 2009

I decided to end my work day early to attend the launch of “Heather Miss Grey.” This is the new collection by Cecile Van Straten for the super cool store Bleach Catastrophe. I wanted to come early so I could get my hands on the collection! I was so sure that if I came late, there would be nothing else I could buy! LOL!

This collaboration was so special because Cecile sadly does not design anymore. She gave it up to be a business magnate! (She owns the super fabulous Pepper Lunch.) When I heard about the collaboration, I was super thrilled! The collection was really beautiful!! The cotton they used was super soft and the shapes and prints of the designs were very intelligent! I was a really happy shopper! LOL! So for all of you fashion folk….hear me! THIS COLLECTION IS A MUST!!!!! Go there and buy na! I am not sure that this will happen again!

Bleach Catastrophe always has the coolest merchandising!

People started to wear the collection the minute they bought it. It was as if they could not help themselves! I love how Cecile's work lends itself to interpretation and independent personal style.

This tunic/dress is really a winner! I fell in love with the print the second I saw it. Did I mention that the collection is like so well priced? IT IS!

Please forgive me for posting your photo Cecile. I just had to! Congratulations! It's a winner!

This is Tinay Villame. She is the brains behind Bleached Catastrophe! I was so shocked to realize how young she is! She is so sweet. When we met, she told me a lovely story that made me cry!